If you want to do well in search engines, generate more organic traffic to your website, create unique and effective content, and change the way people reach your blog it’s simple; It just requires an effective SEO strategy.
First and foremost to generate appropriate content for your viewers and keep users engaged for a consistent basis is, of course, blogging. As once Lee Odden coined a phrase, “Content isn’t King, it’s the Kingdom,”
As your performance on search engines directly relates to blogging and how well it integrates with SEO features, we at Kimkstar (IT solution providers) created a guide to share with you our very own SEO strategies which will help to improve your blog post-experience, including search ranking.
Please check some of the primary benefits of optimizing your blog for SEO. Those include but not limited to Like:
- It helps people to connect with the brand and it increase the brand value
- It helps to get more visitors on the website which ultimately helps in Lead Generation.
- It keeps your website fresh and unique
- Long-tail keywords can be targeted
- It makes it easier to rank for specific keywords
- Internal linking can be improved
- It opens opportunities to link back to your site
- Better opportunities to connect with people
- Visibility get increase
Tip 1: Perform Intensive Keyword Research
Coming from our own experience, This all starts with the right keyword research. Instead of just guesses on what will your audience prefers to read, simply invest it in analyzing actual data from various search engines.
A good keyword research technique helps you find the actual areas of interest for your targeted audience, therefore, it lead you to generate relevant content. Make it a habit to come up with one or two main keywords for your blog, and follow this up with finding secondary keywords that you can use throughout your blog.
Beneficial tools that should be used are SEM rush and Ahrefs keyword research, these provide in-depth analysis into keyword data, keyword position tracking, competition analysis, and various other useful recommendations for finding the right keywords.
Remember not to make it artificial, and only use the keywords whenever applicable. The rule of the thumb is to not force a keyword in your content as the search engines identify keyword stuffing and can as well penalize you for that. Moreover, with Google’s latest use of latent semantic indexing (LSI) it is preferable to use different variations or phrasings of your keyword throughout your blog.
Our SEO specialists recommend to:
- Consider the long-tail keywords mainly: Mostly, competing for one or two-word keywords, it can be really challenging to rank for. You may desire to invest your time in similar longer phrases and questions. For example; it makes more sense to target a broad keyword like “small business local marketing” rather than simply “marketing” or even “business marketing.” etc
- Reflect on voice search: The use of Alexa and Siri seem to change the game for digital marketing nowadays, making it more important to optimize your content for voice search. Moreover, as voice search is a relevant newer development in SEO, it’s also a great chance to differentiate your brand from other competitors.
Tip #2: Work On Creating A Killer Title
When trying to understand what your page is about, one of the primary focuses for search engines is the title. An effective title will make your blog post more applicable and genuine to the search query. More importantly, it’s an amazing opportunity for your people to distinguish your content in the search results and actually click on it.
Just make sure, our team suggests to include your focused keywords in the title. However, make sure to do it in a way that will make sense to your readers and visitors. Aside from this, please do not forget to make your blog title catchy and click-worthy, as the click-through rate (CTR) also affects your ranking in all the search engines.
There is a number of formulas and tools to write a catchy headline. One of the compelling ones in the list is EMP; the emotional marketing value.
The focus of the formula is the following. It recommends using power words, that evoke particular emotional responses in your target audience. There are also several online tools that help to calculate your title’s EMV score, such as EMV headline Analyzer.
Tip #3: Integrate Internal Links Into Your Blog
Internal linking is a reasonable way that helps to create a contextual relationship between your old and new content. Besides this one, links are simply one of the substantial ranking signals for all the search engine algorithms.
Mostly, backlinks require a lot of time and effort to integrate into your SEO implementation. This said you will have the power to reach some outstanding results with similar internal linking.
With internal linking, you can guide your new readers and visitors to check out your previous content, and introduce them with other content of their interest. It also helps to keep your people to spend more time on your page.
Additional tips from Kimkstar: try to use anchor texts phrased in a relevant way to your keyword for the content you are referring to.
Tip #4: Check For SERP Results
Once you already have a list of your preferred targeted keywords, simply head to Google and spend some time searching for those and analyzing the results. Many of the results in a search engine results page (SERP) now include rich results.
If the organic results from your search include video thumbnails, images or other rich information it surely will beneficial for you to check and track your blog content to be in a healthy competition with those listed.
Sometimes you will have to add more images and videos to your content accordingly. On occasion, you may also want to change the whole structure of your content to be able to compete for the featured snippet.
Either way, if you wish to create high-value content you will have to clearly know what you are competing with and against.
Tip 5: An Effective Use of Categories And Tags For Your Content
Blogs allow you to create a navigational aid for people browsing your blog, through categories and tags, this can both be strategically used for SEO purposes.
Categories are build to divide your content into the major topics that appear in your blogs. On the other side, tags are used to show the topics in a single blog post.
Both of them not only help you to separate and align your content effectively but they also will make it more convenient and accessible for the readers and all the search engines.
A tip from our team: Make a list of keywords that you want to rank for and keep try other topics and groups that they can fall into.
Tip 6: Image ALT Text
Moving ahead of the elements that search engines pay thorough attention to is the text of your image. Again, the sequence of your targeted keywords that come into hand. You can add your preferred keywords into the title like ( keyword.png) or in the alt text and then you are good to go.
Make sure to optimize your images based on diverse descriptive variations of your long-tail keyword, as well. It will ultimately help with the ranking in all the search engines.
Tip 7: Write nice Meta Description
Lastly we would suggest, your meta description. Meta description serves the purpose to give the search engines and your reader’s short information about your blog’s content.
Basically, the maximum suggested length for a meta description varies between 140 to 170 words. Anything more than this has the chance of being cut off and not be shown in the search results.
While writing a meta description, keep in mind that your copywriting techniques greatly affect your results, as it meets and satisfies certain audiences’ intent. The more engaging your meta description the better results you will have in terms of a call to action.
Besides, being reader-friendly, and informative your meta description should also include the long-tail keyword you are targeting.
However, keep in mind that search engines might as well choose not to show your meta description in the results.
Kimkstar would love to assist your business with similar digital tips and tricks. Check out the above-mentioned tips approved by Kimkstar IT solution providers and see the results for yourself.
Tags: Blog Optimization, Internal Links, Keyword research, SEO strategies, SEO tips