As obvious you can’t get direct advice from Google about what you should follow for your business website. The search engine provides SEO tips and tricks, and insights on what to avoid actually, but it almost invariably steers clear of delivering direct insight into how to help your website rank better and get more traffic and organic users. But do you know that Google has published ‘playbooks’ with user experience (UX) design tips? That’s true: Google has shared eCommerce SEO best practices.
- Ecommerce SEO advice from Google
- Delete sliders and carousel links
- Go for descriptive CTAs
- Allow guest checkout if possible
- Include a functional and user-friendly site search
Ecommerce SEO advice from Google
All the avoidance of direct recommendations actually makes sense; Google’s own mission statement is to ‘organize the world’s information and make it universally accessible and useful’ – not to provide visitors and users with the information that it thinks is very important.
That’s why it was so great to discover that Google had released many advice-based documents offering direct suggestions, points, and advice for websites to improve their User Experience. The playbook provides advice for websites across a variety of industries and fields, for example, real estate and finance.
Maybe the most useful was their advice for eCommerce websites. Given how rare it is that eCommerce sites fetch information from the horse’s mouth, it’s important that webmasters and website owners follow the rules and suggestions.
There were four very important tips that came out of Google’s eCommerce playbook. Let’s check out those eCommerce SEO tips, and see how you can amend them on your online store.
Get rid of sliders and carousel links: At once it was common to see an eCommerce site with huge carousels and sliders – they were often plastered across homepages, taking up the main rank on the site. In a few cases, you’ll still find them there. If still, this is the case on your site, now might be the right time to take action and make your carousel a thing of the past.
Use detailed CTAs: Google makes a big deal of calls-to-action buttons in its launched eCommerce UX playbook. Obviously, everyone knows that it’s necessary to have plenty of CTAs in their text in order to inspire customers to convert – but Google’s advice goes deeper than this only. It is recommended that you should use descriptive CTAs. The main reason here is that customers should be informed where they will be redirected with their next click
Allow guest checkout if possible: Many sites really insisting on customers to register for an account in order to make a purchase. There are many reasons to do this. If all the customers will have accounts, it will allow you to give them better customer service. It will also provide you with the information you need to target them later with follow-up marketing etc.
Include a functional and user-friendly site search: You may not be informed of how many visitors look forward to being able to search your online store. It is essential to note that you must have a site search feature so that the users on your website don’t spend time looking for a function that isn’t there.
I hope this has helped you get a nice understanding of eCommerce SEO, as it’s impacted by UX design improvements. When Google offers advice on what you need to do on your site, you should surely follow it. The web crawler is typically restrained on giving advice, and given the power that it can have over your business, you should take all of the advantages you can get from it.